Monthly Archives: March 2017

Changes in female life during the first half of the 20th century


From the second half of the nineteenth century the female ideal of the woman as queen of the home was strengthened, identified with the virgin Mary, queen of the heavens and mother of Christ. This “angelization” of the woman allowed her to occupy the throne of the home in exchange for practicing virtues such as chastity, self-denial and submission. Motherhood was claimed as the feminine function par excellence, but making it absolutely clear that the reproductive act had nothing to do with the enjoyment of sexuality.

This feminine ideal continued, essentially, during the first half of the twentieth century. However, the needs of a bourgeois society on the way to modernization required women to assume practical and effective tasks. The Church assigned the mission to discipline the husband and educate the children in Catholic values, but at the same time functional in the new capitalist model. Virtues such as work, honesty, responsibility, saving and cleanliness were to be passed on by women in their home. Medical and hygienic discourses, which were disseminated in numerous manuals of hygiene, domestic pedagogy, childcare and urbanity that circulated in the first decades of the twentieth century, assign the woman the role of home nurse responsible for health And productivity of all its members.

In these manuals he was trained in child care, household hygiene, food preparation, and the importance of imposing hygiene and civility habits on offspring. In summary, home economics, housework, education and discipline of the children, moral integrity of all family members, health care and hygiene were all female tasks elevated to the rank of office under the title Of “housewife”.

Women of the urban elites not only had to fulfill these tasks in their own homes, but they had to become a kind of social missionaries who were responsible for moralizing the women and the children of the poor sectors. Its action was directed, mainly, to the workers that appear like social group in the cities where the industrialization began. It is these ladies and gentlemen who, in the company of priests and religious communities, in particular the Jesuits and the Sisters of Charity or Presentation, are engaged in organizing different women’s patronage towns, Catholic women’s associations such as the Daughters of Mary And Catholic Mothers, or charitable works such as homeless youth homes, cribs, hospices, children’s clinics, workshops, and Sunday schools where poor children were prepared for first communion. These activities allowed the women of the wealthy sectors to transcend domestic space and play a prominent role in their respective localities.


India – an abode of Religions


I intend here only to outline the great Indian religions, an infinitely rich theme that a whole library could not exhaust.

The Vedic religion is subject to much more detailed treatment in subsequent pages. The spiritual and mystical renewal of the Upanishads which, together with the previous one, is one of the roots of Hinduism is not found here but on the corresponding page. The destiny of the three great religions was linked, to a great extent, to their respect or criticism of traditional values. Hinduism was considered orthodox and, despite a slow development and a partial eclipse by Buddhism, it ended up predominating but without crossing the borders of India.

Respect for most of these values ​​for Jainism ensured their survival, but by the rigors and demands imposed on their faithful remained a minority though influential.

More heterodox, Buddhism after a great initial success gradually began to lose ground until it finally disappeared from the Indian soil, without having expanded through a good part of Asia, thanks to its greater universality. Divided into celestial, aerial and terrestrial, some embody the elements and forces of nature such as fire, wind, rain, storms, sun, sky and earth, but others symbolize the order of the universe, truth And respect for contracts. Indra, the leader of the pantheon, represents the warrior spirit, and the Soma is the personification of the euphoric drink used in certain rituals. Several of these gods assume creative functions, but in the oldest strata of this religion there is no single demiurge.

Only in the late book X of the Rig Veda are there speculative hymns about the origin of the cosmos and its possible maker.

A special position is that of Yama, the first man and the first dead, who rules the world of ancestors or “”fathers””, located in the highest heaven. Called usually king, its status is very close to that of a god. A cohort of semi-divine beings, sages and mythical priests endowed with supernatural powers accompany the gods who sometimes act as intermediaries between the latter and men.

The gods associated with the day are opposed to the asuras associated with the night, almost as powerful as they are, and a multitude of inferior demons, some of which possess monstrous bodies and repugnant habits.

How Psychological Creativity is essential to human – The Importance of Stimulating Creativity


Creativity is fundamental in social progress and welfare. The capacity we have to change things and people through creation is key to finding solutions to the challenges presented to us every day, to improve our life, our environment and, consequently, our society. For some researchers we are Facing an authentic creative crisis.

The significant decrease in (physical) strength score since 1990 indicates that in the last 20 years, children have become less expressive of their emotions, less energetic, less talkative and verbally expressive, less comical, Less vital and less passive, less perceptive, less apt to relate seemingly irrelevant things, less synthesizers, and less likely to see things from other perspectives.

This was one of the conclusions of an analysis of creative measures by Kyung Hee Kim, based on data collected from almost 300,000 American adults and children. In the social moment that we find the development of creativity is fundamental.

Creativity is the meeting point between imagination and reality, the door both to our emotions and to our knowledge; Is a fundamental right of the child and a human responsibility.

Actors such as Parra & Gómez (Creativity for parents) and The Creativity Institute created guides to encourage creativity: When the child asks something, ask about what he thinks.

Offer the opportunity to play role-playing, wherever you go The position of child and give tools to your child to resolve conflicts and learn from dangerous situations.

Encourage your child’s five senses. Builds self-esteem Increases self-awareness Develops communication Favors socialization Fosters integrity For some researchers we are facing a real creative crisis.


Marketing automation for Business

Marketing automation is the use of computer software to carry out marketing actions in an automated way. Thanks to it, the company can carry out processes that would naturally be difficult and obtain more efficiency and greater control over them.Complex marketing processes that, naturally, would be difficult or not made to do. It provides more efficiency and reduces personnel costs and time. The company has greater control of marketing actions and, in addition, can do a detailed investigation of its impact. It allows to design processes of education and automatic maturation of a database. Thanks to the automation of the marketing, it delivers the email and the ideal content, to the right user and at the right time. They also allow you to automatically detect the records that are more prepared to receive a commercial offer taking into account your profile and your behavior with the company.Thus, as examples of automation, it is important to mention the nutrition of lead nourishing lead chains of emails that are artificially sent after visitors to a site carry out a concrete action) and annotating lead The conduct qualification, Procedure by which it evaluates in which phase of the process of purchase is each lead that appears in the database of the company. These two procedures are essential to transmit to the users the benefits that can provide the product or service of the company and bring them closer to the purchase.However, the automation of marketing does not end here: it also has application in other areas of marketing and loyalty. In addition to the automatic education and maturation of a database, we also see it applied in the software application shipment processes, in order that the user has just understood how the application works, or that it does not stop using itMarketing departments have undergone a process of technology in the last 25 years, especially since the emergence of the first search engines on the Internet, one half of the 1990s. A scenario in which the analogue gives way and in which Each More information and more tech-savvy marketing supports such as Google .